B2B

Starting a B2B business in 2025 is exciting—and brutally competitive. While B2C startups chase virality, B2B startups quietly win by solving real problems, building long-term relationships, and understanding buying cycles that are more complex but more rewarding. If you're building a B2B startup today, this is your no-fluff guide to doing it right. Start with a Real Problem - Not Just a Cool Idea Many B2B startups fail because they build solutions looking for problems. Your idea needs to solve a painful, specific issue—preferably one you've experienced yourself or validated through customer discovery. Ask: What repetitive pain are businesses trying to solve? How are they solving it now? Can I do it 10x better, faster, or cheaper? Choose a Niche, Then Dominate It The riches are in the niches. Trying to serve “all businesses” is a fast path to irrelevance. Focus on a small, underserved market first (e.g., logistics for medical suppliers, accounting tools for fre...